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Get to know Siegfried’s brand guidelines and learn how to apply them correctly. You will also find useful downloads such as logo files, imagery and document templates.
In case of questions, please contact the Siegfried communications team.
The Siegfried logo consists of the Siegfried wordmark and the vertical line. Siegfried pursues a single brand strategy without any sub-brands or any additions to the logo. Only the slogan can be placed next to the wordmark.
Siegfried is the family name of the pharmacist Samuel Benoni Siegfried, who in 1873 founded Siegfried in Zofingen (Switzerland) as a company to supply pharmacies.
If possible, the logo should always be “Siegfried Cyan” against a white background. If it cannot be shown in color or color authenticity cannot be guaranteed, the black version is to be used. The negative (white) version of the logo is used against dark and colored backgrounds.
The logo is to be used sparingly, only once per medium, to emphasize the exclusivity of the brand. The size of the logo must suit the medium and be legible. The logo is generally positioned on the left in its various applications.
Siegfried’s corporate color is one of the company’s brand marks. The typical blue is used in Siegfried’s visual concept which is defined by high quality and for content that provides an insight into Siegfried’s world.
Photography
A recurring image content of the Siegfried image world shows people in their working environment. Employees are either at work or they look directly into the camera. It is essential that they wear the protective clothing correctly.
Another central content of Siegfried’s image world are close-up images of products or working steps. It is important that the active substance and the name of the drug do not appear on the picture. The focus of the content can also be set on the working environment, such as the production facility.
The deliberate use of blurring creates a dynamic impression.
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The Siegfried logo consists of the Siegfried wordmark and the vertical line. Siegfried pursues a single brand strategy without any sub-brands or any additions to the logo. Only the slogan can be placed next to the wordmark.
Siegfried is the family name of the pharmacist Samuel Benoni Siegfried, who in 1873 founded Siegfried in Zofingen (Switzerland) as a company to supply pharmacies.
If possible, the logo should always be “Siegfried Cyan” against a white background. If it cannot be shown in color or color authenticity cannot be guaranteed, the black version is to be used. The negative (white) version of the logo is used against dark and colored backgrounds.
The logo is to be used sparingly, only once per medium, to emphasize the exclusivity of the brand. The size of the logo must suit the medium and be legible. The logo is generally positioned on the left in its various applications.
Around the logo, a minimum distance – at the top end of the figurative mark – must be maintained (safety margin).
A slogan helps a brand to communicate. The Siegfried Slogan “expect more” represents a long-term core message that conveys our brand’s values, as well as reveals our company’s positioning.
The Siegfried slogan is not part of the logo and is mainly used for media associated with image
communication. In printed publication it is often placed on the rear side. If the slogan is used on
the same side as the logo, they are aligned at the same line level. The size of the slogan is based on the width of the Siegfried logo.
Corporate typography is an important design element that makes a brand identity unmistakable and unique. The Frutiger font is used for professional communication material, also for
larger volumes of flowing text, as may be found in brochures for example.
The font was created by Swiss font designer Adrian Frutiger (1928 – 2015). Due to its good readability this font is among others used for the signage of the Airport in Paris, the Swiss road signs or the Euro banknotes.
The Frutiger font should be installed on every work station. If for any reason the font is not available on your computer, please contact your IT helpdesk.
Siegfried Cyan
C100
Pantone 306
R0 G159 B227
NCS S 2060-B
RAL 5015
Black
K100
Pantone Black U
R0 G0 B0
NCS S 9000-N
RAL 9005
Color is a major design element in any brand identity. This is why only those colors defined in the color range may be used.
The primary Siegfried colors available are “Siegfried Cyan”, black and white. “Siegfried Cyan” is used for the logo if possible, and may also be used as an accentuating color for script and for areas of solid color.
Shades of “Siegfried Cyan” and black are used as secondary colors, e.g. for infographics.
Siegfried’s corporate color is one of the company’s brand marks. The typical blue is used in Siegfried’s visual concept which is defined by high quality and for content that provides an insight into Siegfried’s world.
A recurring image content of the Siegfried image world shows people in their working environment. Employees are either at work or they look directly into the camera. It is essential that they wear the protective clothing correctly.
Another central content of Siegfried’s image world are close-up images of products or working steps. It is important that the active substance and the name of the drug do not appear on the picture. The focus of the content can also be set on the working environment, such as the production facility.
The deliberate use of blurring creates a dynamic impression.